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Marketing Strategist, ProAthlete

Marketing Strategist

Intermediate · 3+ years · Remote (GMT-4) · Contract

Location: Fully remote (Montreal time zone, Eastern Time)
Type: Full-time
Experience: 3+ years

About ProAthlete

You already know ProAthlete. Now help us shape how the world discovers it. We're an active startup, and you'll be our first marketing hire, building the function from the ground up alongside our founder.

The Role

We're looking for a Marketing Strategist to own the voice and growth engine of ProAthlete. You'll work closely with our founder to turn our goals and vision into campaigns, content, and strategies that make a great product a brand people care about.

This role is for someone who lives and breathes internet culture, is fluent in social media, and knows how to make a feature so compelling that people can't wait to share it.

What You'll Do

  • Own the growth strategy. Figure out how people discover ProAthlete, why they stay, and how we keep them engaged, through smart, full-funnel campaigns.
  • Catch (and set) trends. Spot cultural moments on TikTok, Instagram, and beyond, and jump on them before they fade.
  • Translate tech into human. Turn app features and product updates into clear, compelling stories that resonate with real users.
  • Let the data guide you. Track CAC, retention, and core app metrics to understand what's working, what isn't, and what needs to change.
  • Shape the brand voice. Define how ProAthlete sounds and shows up across every channel.
  • Build the function. As our first marketing hire, set the processes, tools, and priorities that future teammates will inherit.

What We're Looking For

  • 3+ years of experience in marketing, growth, or product marketing, ideally in tech or mobile apps
  • Solid understanding of app store optimization (ASO) and digital growth loops
  • A natural creative streak paired with a head for data
  • Deep fluency in social platforms and internet culture
  • Ability to explain technical features in simple, engaging ways
  • Availability to work on Montreal time (Eastern Time)

Bonus

  • A background or genuine passion for sports, fitness, or wellness (the core requirement is top-tier marketing and tech sense, but this is a big plus)

Why Join Us

  • Fully remote, full-time role
  • First marketing hire at an active startup, with real ownership from day one
  • Direct collaboration with the founder and real influence over brand and growth
  • A chance to shape the voice of a product early in its journey
  • Compensation discussed during the interview process

What happens after you apply

The same steps for every role we hire for.

  1. You apply. One form, one PDF. Your resume is read by AI to pre-fill your profile, and a person reviews all of it.
  2. A screening conversation. If your profile fits the role, we invite you to an AI-assisted screening conversation. It asks the questions and summarizes your answers with exact quotes. It does not score you and it does not decide anything.
  3. A person reads it. A real person at Betterfit reads your screening within 2 business days and writes back, whether the answer is yes or no. Every decision here is made by a human, in writing.
  4. The company sees your file. If we put you forward, the company hiring for the role sees your profile, a short note from us on why you fit, and your whole screening conversation: every question we asked and every answer you gave, in your own words. They never see what we wrote about you internally, and they never see the recording or transcript of an interview call. Your name and photo are shown only if you agreed to that.
  5. The interviews. A video call, no puzzles and no test, just a conversation about work you have actually shipped. It starts with Betterfit; if the company wants to meet you, someone from that company is on the call too. Every interview call is recorded and transcribed. We tell you the company, and who will be there, before you book anything, and you can say no.

Every placement starts with a two-week working trial. What we keep, and for how long, is in our privacy policy.

Apply for this role

One form, one PDF. A person at Betterfit reads it and writes back.

Applying for: Marketing Strategist

Your resume is parsed by AI to pre-fill your profile, and a person reviews everything. If we invite you to an AI-assisted screening conversation, a person reads it and decides. No AI decides anything about your application. Once a person at Betterfit has reviewed and validated your application, the company hiring for the role sees your profile, your name, and your whole screening conversation, every question and every answer, in your own words. If another company we are hiring for has a role you suit, we may put you forward for that one as well, under the same rules. If a company invites you to an interview, it happens on a video call that is recorded and transcribed, with someone from that company present. By submitting, you agree to this and to Betterfit using your information to evaluate your application. See our privacy policy.